Ethical Marketing or Ethical Trolling?

by Michael on July 16, 2008

Growing up in an urban area you would have groups of friends who you would hang out with, initially called your “clique” then as time went on, you got older and became better friends this became your “crew”. In my area they way crews distinguished themselves was by graffiti.  Each individual crew member would usually have a tag name which he or she would put up in highly visible places in order to show their ability and in most cases how nuts they were.  Now each tag would always give a call back to the crew that they represented. Now lets say I had beef with another crews member, and I drew a big X over one of their graffiti pieces or even worse, I just use my spray cans to tag directly over their piece. Now what would happen? My crew would now have beef with their crew. Meaning x’ng out all of their pieces or directly tagging over their pieces.

So what the fuck does this have to do with anything?

In the SEO/SEM world (as well as most industrys), their are crews or cliques. People might not in fact take shit like I do or look at things in the street mentality that I do, but if someone is stepping on a member of my crews shit, talking crap publicly about them & then wants to try and pop shit off on me - its on. Especially when this person has no reason to & posts useless dribble to a blog claiming to be in support of “ethical marketing”.

Now way back when on the Sphinn, i had a run in with this person, where it ended when I was compared to a rapist & murderer. Which in all honesty, I could care less.

I get an instant message from a friend the other day with a link. The link was to a stumbleupon page and one of the comments said this…

http://www.stumbleupon.com/url/ankitrawat.com/blog/

Now no biggie, nothing crazy right? Just a track back link to a blog. Nothing derogatory.  Brush it off your shoulder and keep it moving…

Then this came up…

http://www.stumbleupon.com/url/melaniephung.stumbleupon.com/

On her personal page on StumbleUpon. Now my question is this, we all know that StumbleUpon hates SEO’s and Search Marketers - so why in fact would a so called SEO flame another SEO on SU?  This doesnt seem like “ethical marketing” to me…

Nothing was said after this…  Let it slide. Then Mel writes an amazing post which goes to the front page of sphinn & is actually some good stuff. Like informative, the kinda shit I try and stay away from on this blog. This is the post here…

So I check the SU reviews and low and behold, the “ethical marketing troll” has dropped her 2 cents of useless dribble. Which totally makes no sense if you actually read the post…

http://www.stumbleupon.com/url/www.all-about-content.com/2008/07/how-not-to-use-social-media.html

Please note, Kim’s statement was SOOOOOO amazing, she had to bold the entire thing.  So I have highlighted her original comment in red - not to get it confused with what she wrote after I wrote my comment (which the 2nd part is in bold).

Now in her last post she made a comment about “Treating people like grown ups” - this trolling that has been going on doesn’t seem to grown up like to me.  Name calling and mud slinging is grown up?

Actually also you are not using SU as its designed, because you are flaming another SU member & posting derogitory things about them. Which is, last I checked, a violation of the TOS.

So now I check my Stumble Upon page and I get this in my comments…

http://www.stumbleupon.com/url/streko.stumbleupon.com/

Kim, im going to answer you here.

In all honesty - I dont give a fuck about my stumbleupon profile & I really don’t give a fuck about stumbleupon. I don’t use stumbleupon - I am a regular cut and dry organic SEO - not a social media marketer, my company actually has a department for that. I have something called “clients”, that do something called “pay me” to consult them on ways of making their sites rank organically. Unlike 95% of this industry I know my roll & I keep to it.

Now I respect Bill, which is why I will dead this here, I just wanted to say my piece and stop playing this whole pissing match with you on stumble upon. So honestly, do me a favor, go scrape some more content from other SEO’s blogs for your blog & then post your ocasional 400+ word banger about “ethical SEO” and keep it moving. I actually “work” all day and I dont have time to keep this crap going…

{ 2 trackbacks }

7 Things I Learned On The Interweb This Week « The Worst SEO Blog Ever!
07.18.08 at 12:21 pm
Social Networking - Herd Mentality - A Case Study
07.21.08 at 1:40 pm

{ 17 comments… read them below or add one }

SEO Hack 07.16.08 at 11:23 am

you also forgot that she called you liar and a spammer in all that drama. ;)

i guess lucky for some people that SU doesn’t enforce their TOS very much or often, eh?

JDog 07.16.08 at 11:35 am

I think I’m gonna need some more krylon paint, gloves, and fat cap tips.

Michael 07.16.08 at 11:36 am

^^brought a tear to my eye.

I miss those days.

Kimberly Bock 07.16.08 at 1:49 pm

I could argue with you Einstein, but the fact of the matter is..you overlook changes that I’ve made since the original reviews were given. I’ve grown up and suggest the same for you.

Ethics come in many forms dear. How to own-up to your mistakes is what helps to establish well-rooted ethical thinking. I promote learning this. And as I also learn, I pass it on.

When I realize things I’ve done that have been less than ethical, I revise and move on. What do you do? Keep it up? Drag it on? Create further negativity? That’s your game, not mine any longer.

Michael 07.16.08 at 1:52 pm

**yawn**

to bad i took those screen shots this morning.

i am happy you have been able to “grow up” in like 6 hours.

SEO Hack 07.16.08 at 2:02 pm

” spostareduro rated 6 hours ago
Initially, I reviewed Melanie, referring to her as “Panty waste”. It was immature of me to review her with that sort of wording. I apologize for that. I am yet learning how to handle negative reviews responsibly. Melanie has proven herself time and again, to be superficial, callous and a supporter of poor quality content / contacts. It is difficult to trust people like her, because they have two faces.”

wow, that is an, er, improvement? and much more, umm, mature?

Syzlak 07.16.08 at 2:32 pm

Interesting debate here. Did you know that saying “dear” and calling someone “Einstein” is condescending? Condescension is a rather cheap form of patronization that in some circles would be called “childish.”

So, who is the one that has grown up here?

Michael 07.16.08 at 2:38 pm

” spostareduro
rated 7 days ago
She obviously has a spectacular voice. I mean, you can hear her squealing like a no-class-outta-gas piglet from here to East Birmingham. Oops, there I go again..being all honest and open and everything. D*mn, what a horrible person I must be. I mean, after the spite and foulness of her behaviors towards me, I guess I should go easy on her? haha..NOT. She rants and raves day-in / day-out on her little blog appealing mostly to people who listen to her in order to build bully hordes in an effort to ‘blow up’ the internet with seemingly intellectual fungus. So much ability, so little functionality within the human race.. Hmm, should I feel sorry for people like her even though her superficiality makes me want to hurl chunks? NOT, once again. If she were being attacked by wild animals, I’d let them feast on her a minute or two, but I guess I’d bail her out before she bled to death. Maybe.”

http://www.stumbleupon.com/url/www.all-about-content.com/

Maturity is peaking! Kim, why do you talk shit like this?

Brandon 07.18.08 at 1:44 pm

“In all honesty - I dont give a fuck about my stumbleupon profile & I really don’t give a fuck about stumbleupon. I don’t use stumbleupon - I am a regular cut and dry organic SEO - not a social media marketer, my company actually has a department for that. I have something called “clients”, that do something called “pay me” to consult them on ways of making their sites rank organically. Unlike 95% of this industry I know my roll & I keep to it.”

awesome

Wow 07.18.08 at 2:04 pm

That is one annoying and ugly as biatch.

Doug Heil 07.21.08 at 4:12 pm

Well actually; it’s about time someone other than myself called out a few people in this industry. Too bad if it hurts others. More power to Kimberly I say! Good for her. She is another one of a growing peoples who are finally starting to see what’s going on in this industry. She also isn’t afraid of some people in this industry. She’s my type of gal for sure. She basically saw an injustice being done to someone who probably has forgot more stuff over the years than 10 to 20 other SEO’s will ever learn put together. Edward has the respect of many in this industry,… just not the sphamm members.

Kudos to Kim.

Michael 07.21.08 at 7:11 pm

@doug

you and I see eye to eye on a lot of things - you are looking at this as Kim is calling out people due to industry issues. She is not, she is calling out people do to personal issues - which is why this should not be tolerated. I am with you, which is if something is shady, you call it the fuck out. But reasons aside - she isnt calling people out for shady shit, she is doing it for personal reasons and it should stop.

This is not industry related at all. I will hit you up by email.

aimClear 07.23.08 at 7:27 pm

Don’t bash the hornet’s nest. It never works out…. :)

Michael 07.23.08 at 7:52 pm

yeah, i usually agree. but if something gets this much under my skin - its to hard not to react. granted if it was another actual “seo” I would probably have let it pass, but outside trolls who just write about seo piss me off.

Terry Richards 07.24.08 at 11:32 am

I respect Bill but this woman is f’ing dumb.

Corey Freeman 08.04.08 at 3:38 pm

Well, this was an interesting story. I kinda just found your blog on accident, but geez, what a spat. I usually just ignore/delete comments like that. But I know what you mean about attacking people’s friends. That doesn’t fly with me either.

SEOHolicc 08.20.08 at 3:36 pm

Wow, very childish indeed. She’s such a stupid face ninnymuggins.

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